NATURE AND INTENT launched in 2018 with the intention to create a meaningful impact in the world. After 4 years of being an established boutique agency having worked with over 100+ clients worldwide, the brand needed to reflect new services and change in the business model to align with the caliber of work that would attract emerging and established clients worldwide seeking photo, video, and content production.

As the Creative Director of the brand, I took the time to incubate the clarity of the visual direction and energetics of the shift in conscious business model to launch a website that visually and energetically communicated the type of visuals that the creative studio could produce for clients.

Hired a photographer with an eye for zen and wabi-sabi principles, booked a studio that aligned with the art and set design, and model to capture the essence of our brand. As a photographer with a refined eye for visual execution and communicating a story through color, composition, and light, I selected final images and rendered the final edits for the website, social media, and client service guide assets.